Archive for the ‘Publishing’ Category
Entrepreneurship—and book promotion—The Smart Way
Last Monday, in a post titled The Value of Custom Publishing: Part I, I wrote that one of the benefits to authoring a book is the exposure and credibility you receive from having your name appear on the book’s cover. While some authors write books for the gobs of money they hope to receive from some combination of an ‘advance’ and royalties, I chose to co-author mine because:
- I wanted to share my knowledge with as many people as possible; and,
- I wanted to gain ‘thought leader’ status on the topics I choose to write about (namely, product sourcing and drop shipping).
The day after I wrote that blog entry, Stacey Miller at the Book Promotion Blog had this to say:
Your book publicist will assume
Subscribe by [RSS] or [Email] to enjoy regular updates from my blog.
The Value of Custom Publishing: Part I
As you may have noticed, in addition to co-founding several companies, I’ve also been fortunate enough to have co-authored two really great books. My first, Drop Shipping For Dummies, was published by the Custom Publishing Division of John Wiley & Sons in early-2005; while my latest title, eBay Inventory The Smart Way (AMACOM Books), just came out a few weeks ago. One of the benefits to authoring, co-authoring, or contributing to a major book–or ‘custom publishing’ a book–is the exposure you get from having your name appear on the book’s cover. For an entrepreneur like myself, this means one thing and one thing only: credibility.
If there’s one thing all entrepreneurs need—aside from capital resources—it is credibility. When you walk into a meeting with
Subscribe by [RSS] or [Email] to enjoy regular updates from my blog.
