Archive for the ‘Marketing’ Category
Truth in advertising
Check these pictures out:
The tagline is: Less wrinkles in only 10 minutes.
The company is Dermitage. The ad was on MSNBC.
Their website then says: Look years younger in 60 minutes. Wait a minute, I thought it was 10 minutes? If their product really does what these pictures show, I’d give them a buffalo nickel. But you know what? I can really get you less wrinkles in 10 minutes:
It’s called Photoshop in the hands of a skilled graphic artist.
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Inc 500 Conference – Marketing in a Digital World: How to Leverage Technology and New Media to Build Lust for Your Brand
Mark Jarvis,Dell’s CMO, spoke to the group of Inc. 500 and Inc. 5000 award attendees on day 1. He referenced a survey of Inc. 5000 companies that showed 73% of us felt word of mouth marketing was the most important marketing tactic. His presentation talked about how to turn ‘word of mouth’ marketing to ‘word of mouse’ marketing. To help build a case as to why this is necessary, he gave us these very interesting stats:
- Every second: 2 blogs are created, 7 PCs are purchased, 4 babies are born, 3 new DSL subscribers signup, 25 cellphones are sold, 2 million emails are sent, 1,157 videos are watched on YouTube, 23 domains are registered, 257 search queries are executed, 13,547 instant messages
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