
So my travel was supposed to be finished until mid-June, but alas, I find myself this week in San Mateo, CA for 4 days of administrator training for Salesforce.com. Salesforce.com is a very robust customer relationship management Software as a Service platform. We’ve decided at Doba to move our CRM (marketing, sales, and service) operations onto this hosted platform over time. We’ve been testing it in a limited fashion for the last several weeks.
In the past 5.5 years, we’ve built A LOT of software that originated from our “internal tools” roadmap–software to manage sales processes, billing processes, marketing processes, service processes, etc. Over the next many months, we’re going to work towards fulfilling those internal needs via the Salesforce.com system rather than building our own software. In essence, we’re working to stop building software that isn’t our core business, and leverage other platforms and software that are out there.
Let me say this: I’ve told quite a few people that we’re doing this, and a few of them have said, man, that Salesforce.com is expensive. We can build our own tools better/faster/cheaper. To that I say: no you can’t. Not even close. In my class with me is the Salesforce administrator (yes, at larger companies, they separate out that role) for AMD. Yeah, this AMD. And several other large companies from around the country. Salesforce Professional starts at $65 per user per month. They have a Group edition that’s even less. For that much hard money, not even counting the opportunity cost and distraction factors, you can’t build 1% of what this platform does off the self. And even if you need to customize it (a standard objection to not building things yourself. The whole “customizing it will cost us more than just building it ourselves” argument), it’s still so much more efficient to leverage the base of other software.
So my advice? If you’re a software company, build software that you sell. Build your competitive advantage. Anything else your business needs to operate and function? Buy it. And Salesforce.com is a dang good place to start looking for the whole CRM world. What I’ve seen here at Salesforce.com training is extremely impressive. Totally changing my build vs. buy viewpoint going forward. If you need bookkeeping/accounting, you buy Quickbooks. If you need word processing, you buy MS Word. If you need anything related to full lifecycle (leads to accounts to opportunities to service cases to service solutions) CRM, buy Salesforce.
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