In most major cities across the United States, if your company chooses to set up a conference or trade show exhibit booth at a hotel or convention center, chances are that you’re going to run into a company like GES Exposition Services or Freeman. Technically called a show ‘decorator,’ the Freeman’s and GES’s of the world are hired by conference or trade show organizers–or they have exclusive contracts with hotels and convention centers–to provide infrastructure-type products and services to exhibitors.
Often, companies like mine have no choice (because of preexisting union-type agreements) but to contract with these decorators for things like booth set-up and teardown, carpeting, display tables and skirting, and chairs and cleaning services. Why should any of this matter? Take one look at a decorator’s price sheet and you see exactly why!
Here’s a short list of prices (charged by Freeman—the only game in town—for a 3-day conference they’re ‘decorating’ at a union hotel in California):
- Black Leather Sofa: $807.05
- Matching Loveseat: $726.86
- Matching Chair: $540.85
Okay, so maybe you’re thinking, “What’s the big deal… who needs a leather couch?? Fair enough. How about a standard table and two plastic chairs (every exhibitor needs a table and a couple of chairs, right?):
- 6’ Table (undraped): $137.85
- 2 Black Diamond Side Chairs: $218.00
Wow, that’s something, isn’t it? And the list of over-inflated prices doesn’t end there (not by a long shot). Want your booth vacuumed at the end of each night? That’s going to run you an extra $93.00. Want your trashcans emptied before your booth opens the following morning? That’s going to cost $71.45 (but don’t forget to pay for that trash can: $85.65).
If you ship your booth to the show ahead of time, the decorator gets away with charging you between $600 and $2,000 to deliver your booth to the exhibit hall (from a storage room, mind you, that’s less than 100 feet away from your spot in the exhibit hall). And since the hotel and decorator are both union shops, you–as the owner of your booth–are not even allowed to set-up or tear down the display yourself. Instead, you’re forced to pay $78.80 per hour on a weekday–or double that on Saturday or Sunday–for the privledge of having a union worker handle a job that you could accomplish in half the time with the care and touch your display deserves.
My point is this… these so-called ‘decorators’ are about the most anti-competitive forces I’ve ever encountered as a small business owner/entrepreneur. Trade shows and conferences are such a key component to small business success that I for one would like to see an Elliot Ness-type of effort to shut down what has so clearly become The Trade Show Mafia.