Archive for the ‘Branding’ Category
Inc 500 Conference – Marketing in a Digital World: How to Leverage Technology and New Media to Build Lust for Your Brand
Mark Jarvis,Dell’s CMO, spoke to the group of Inc. 500 and Inc. 5000 award attendees on day 1. He referenced a survey of Inc. 5000 companies that showed 73% of us felt word of mouth marketing was the most important marketing tactic. His presentation talked about how to turn ‘word of mouth’ marketing to ‘word of mouse’ marketing. To help build a case as to why this is necessary, he gave us these very interesting stats:
- Every second: 2 blogs are created, 7 PCs are purchased, 4 babies are born, 3 new DSL subscribers signup, 25 cellphones are sold, 2 million emails are sent, 1,157 videos are watched on YouTube, 23 domains are registered, 257 search queries are executed, 13,547 instant messages
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Audience Awareness
I have a confession to make. I absolutely love Backpacker Magazine. It’s my outdoor adventure Bible. I read the magazine cover to cover each month when it arrives. For the past many years, Backpacker has sponsored an annual tour that they call Get Out More. From the Get Out More website:
BACKPACKER’s Get Out More tour provides the information and inspiration you need to get out and enjoy the outdoors. The team travels the United States for 6-months encouraging readers to pack their bags and get behind the wheel to find close-to-home outdoor adventures.
Each time they announce their tour schedule in the Spring, I look to see whether they are coming to Utah. This year, to my excitement, they had announced a
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Tips for Rebranding a Business
A few weeks ago, in a post titled “Pick a Brand, Any Brand,� I mentioned that Doba had just emerged from an exhaustive brand migration project. For the first three years in the life of the company, we called ourselves Wholesale Marketer. Then, last year, because we wanted to be able to define for ourselves what our company does and what we stand for, we decided to rebrand.
To most everyone on the planet, “Wholesale Marketer� means something, and at the end of the day, we felt pigeonholed by the name. After a lot of thought, internal team discussions and more than a few disagreements, we chose “Doba�, which aside from being a small town in the southern part of Chad and an
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The Value of Business Cards
This is my business card, and I love it!
The reason I’m telling you this is because Bob Bly, the author of The Complete Idiot’s Guide to Direct Marketing and The Copywriter’s Handbook. recently had this to say about business cards:
“…the truth is, spending any significant effort worrying or thinking about business cards … or strategizing their use … is an absolute waste of time. That’s because most people who receive your business card throw it away without a second glance.â€?
AND
So … what should you put on your business card? And how do you get it into people’s hands so they pay attention and file it for future reference? My answer may surprise you:
1. Don’t worry about what you put on
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Pick a Brand, Any Brand
In my humble opinion, the most powerful brands always mean nothing—and I mean absolutely nothing—until they do mean something. Take Nike for example. If you didn’t already know it, would you ever in your wildest imagination think that a company named “Nike� manufactured running shoes and athletic gear? Would you know that Apple ignited the personal computer revolution / reinvented the personal computer with the Macintosh? What about Google, Yahoo, or eBay. How about Citigroup, Fidelity, Wells Fargo?
Nike could have just as easily called itself Sneakers, Inc., while Apple could have been named Great Computers, LLC, and Google could have been Search.com (and I‘d bet you dollars to donuts that you’ve never even been to that site). eBay could have been Auction.com, and so forth and
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