Everything begins with an idea. Some people say their best ideas come while driving to work, jogging, or taking a shower. Other people cannot pinpoint one particular set of circumstances verses another for the fostering of some of their greatest ideas (apparently, they just ‘happen’). Assuming you’re an entrepreneur, can you put your finger on the exact moment when you came up with the idea for your current business? If you’re not an entrepreneur, how about the precise instant when you decided where you’d be going on your last vacation? Chances are, regardless of whether you’re an entrepreneur, you haven’t got the foggiest idea of where your ideas actually come from.

Now, thanks to a new book by Fredrik Harden—a Swedish creativity lecturer—everyone has a chance to be creative and come up with a ton of new ideas of his or her own (business-related or otherwise). The Idea Book, which contains 150 pages of content about ideas and 150 empty pages for your own ideas, and which is only available at www.TheIdeaBook.org, is based on the belief that all organizations need to become better at encouraging creative thinking.

Formatted with short articles and business fables on the left-hand pages and blank pages on the right, each section offers a compelling read along with a slightly mind-bending activity for the reader to complete. For example, the story on page 234 relates to unwritten laws within the workplace, while the suggested follow-up activity reads:

Which unwritten rules are there in your business that no one dares break, but which would probably have a positive effect if someone did break them?

Imagine encouraging your employees to be deadly honest in their response to that question, without reprise from you or anyone else in your organization. I’m guessing that there are fewer business owners than not who would actually encourage their employees to participate in that conversation.

One of the other really cool things about The Idea Book is that it’s publisher—Sweden-based Interesting Books—encourages bulk purchases. For me, that translates into being able to purchase a copy for every Doba employee without breaking the bank, complete with the Doba logo and a customized message from my fellow co-founders plastered on the inside front cover. More importantly though, by providing my employees with their own copy of The Idea Book, I get to foster a sense of creativity that most business CEOs and managers shun and fear.