Adventures in Entrepreneurship with Jeremy Hanks

The In-N-Out Project: Think and Act Like a Kid (or life will be boring)

Tonight, I’m camping out at In-N-Out Burger in Draper, UT. They’re opening tomorrow.

It’s their second location in Utah. (or the 3rd as Orem opens tomorrow too)

I love In-N-Out. I first ate there when I married a California girl and started going to the Bay Area regularly. Since then, I’ve developed a rule while traveling: if I’m within 20 miles of an In-N-Out, I eat there.

Some might say this love (nah, I’ll admit it, call a spade a spade, it’s an obsession) is childish. I mean it’s only a hamburger joint. And some might say camping out there tonight in 20 degree temps on cement just to be front of the line tomorrow morning is a bit immature. I mean, who does that sort of stuff?

Kids do. They’re not hung up by so many of the things us boring adults get hung up by. Some of the best things I’ve done to keep myself from caving into life’s pressure, or to build a cool culture at my companies, or to just shake stuff up are things that are firmly in the adolescent world.

Tonight is one of those things. And tomorrow morning at 10:30 a.m. when they open and I’m munching on a scrumptious Double Double and Animal Style golden french fries, washing them down with a strawberry shake, it’ll all be worth it. Because it’s fun. Fun is the opposite of boring. Life should be fun. Go do something that people will think you childish for.

(PS – If you’re local, we’ll be there around 6:30 p.m. It’s just NE of the I-15 and 123rd South interchange, you can’t miss the giant, golden, glorious In-N-Out arrow sign beaconing you to partake of wonderment and goodness.)

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Comments Filed under Personal, Utah

Draper, In-N-Out

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