12 August 2006

‘Kidpreneurs’ Gain Respect, in The Netherlands!

Saturday, 12 August 2006

Why are the Dutch always beating everyone else to the punch, especially Americans? Springwise reports that Dutch Postbank recently started a campaign aimed at budding entrepreneurs.

Kids who open one of Postbank’s “Easy Blue” accounts qualify to receive a briefcase containing materials for printing their own t-shirts (aka bizznizz attire), stickers, letterhead, flyers, and business cards. To get started, the young businessperson logs on to bizznizz.postbank.nl and decides what type of business he or she would like to run. Postbank suggests washing cars, walking dogs, household chores and mowing lawns, as well as an intriguing ‘entertainment’ category.

Then it’s time to pick a name, create a logo using an online design wizard, print promotional material and start advertising: throwing flyers through as many neighborhood mailboxes as possible. Once a client has been secured and the first job completed, the kidpreneur can log back on to the website to print an invoice, and have the client transfer the car-washing fee to their bank account.

Brilliant! And as cool as the idea itself is, Postbank’s ‘bizznizz.postbank.nl‘ web site is even cooler.

Seriously, though, why haven’t U.S. banks figured this one out for themselves? It seems like such a no-brainer, doesn’t it… develop a fun, educational, and supportive relationship with a kid today, and you win her personal and corporate banking business tomorrow.

Posted by Jeremy at 9:55 AM
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