This is my business card, and I love it!

The reason I’m telling you this is because Bob Bly, the author of The Complete Idiot’s Guide to Direct Marketing and The Copywriter’s Handbook. recently had this to say about business cards:

“…the truth is, spending any significant effort worrying or thinking about business cards … or strategizing their use … is an absolute waste of time. That’s because most people who receive your business card throw it away without a second glance.�?

AND

So … what should you put on your business card? And how do you get it into people’s hands so they pay attention and file it for future reference? My answer may surprise you:

1. Don’t worry about what you put on your business card. It doesn’t matter.
2. Don’t carry business cards or hand them out to people.

For full accounting of Bly’s thoughts, click here and scroll down the page a ways till you see My Anti-Business-Card Approach to Self-Promotion.

Looking at my company’s business cards, it should be plainly obvious—even to a cave man—that I completely disagree with Mr. Bly. Doba takes great pride in its business cards, and for good reason. Each one is customized with our employees’ own handwriting, and is emblazoned in our branded color scheme. Here’s another example:

In my experience, business cards are a formidable extensions of your corporate identity. When done well, like ours, they support your brand and contribute to in the effort to make your employees proud to work for you. At my company, every single employee receives a business card. It doesn’t matter where you are in the organization… if you can write your own name, you’re getting a business card. I can’t begin to tell you how many people make positive comments about our cards. Chances are, if you receive one, you’re going to keep it, remember it, and comment to yourself, Now why didn’t think of that?