Archive for May, 2006

Plan Your Work and Work Your Plan!

May 31 2006

There’s a myth out there about how easy it is to make money on the Internet. It goes something like this: The Internet has made it easy for anyone to make a fortune, or at least an extra thousand dollars every month or so. All you have to do is start selling stuff on eBay and you’ll be rolling in dough.

As savvy entrepreneurs know, making money on the Internet—or anywhere else for that matter—is not easy. If it were, everyone would be doing it and no one would be making money by professing to hold the sacred key to yet one more vault of entrepreneurial knowledge. The truth is, the only surefire way to make money on eBay or anywhere

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Memorial Day and the American Dream

May 29 2006

For many American’s, Memorial Day means the opening of swimming pools, the unofficial start of summer vacationing, barbeques with family and friends, and the annual running of the Indianapolis 500. Somewhere along the way, most of the citizenry forgot that the holiday is supposed to commemorate the men and women who died in military service for our country.

Take a look at these figures:

American Revolution (1775 to 1784)
- Participants: 290,000
- Deaths in Service: 4,000

War of 1812 (1812 to 1815)
- Participants: 287,000
- Deaths in Service: 2,000

Indian Wars (1817 to 1898)
- Participants: 106,000
- Deaths in Service: 1,000

Mexican War (1846 to 1848)
- Participants: 79,000
- Deaths in Service: 13,000

Civil War (1861 to

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Adventure Buddies, Part II

May 26 2006

With this weekend being a long one and with my wife headed down to southern Utah to visit her side of the family, our daughter Kaitlin and I are headed north to Jackson, Wyoming, for what’s sure to another epic version of Adventure Buddies. The plan for this trip is to camp out tonight in the Bridger Teton National Forest, and then head up to Jackson tomorrow morning where we’ll find a hotel to store our non-essentials and perhaps take a quick shower and bath, and then take off to explore the Grand Teton National Park, followed by a trip on Sunday up to Yellowstone National Park to show Kaitlin the buffalo (she’s been talking about “the

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The Trade Show Mafia

May 24 2006

In most major cities across the United States, if your company chooses to set up a conference or trade show exhibit booth at a hotel or convention center, chances are that you’re going to run into a company like GES Exposition Services or Freeman. Technically called a show ‘decorator,’ the Freeman’s and GES’s of the world are hired by conference or trade show organizers–or they have exclusive contracts with hotels and convention centers–to provide infrastructure-type products and services to exhibitors.

Often, companies like mine have no choice (because of preexisting union-type agreements) but to contract with these decorators for things like booth set-up and teardown, carpeting, display tables and skirting, and chairs and cleaning services. Why should any of this matter?

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Tips for Rebranding a Business

May 22 2006

A few weeks ago, in a post titled “Pick a Brand, Any Brand,� I mentioned that Doba had just emerged from an exhaustive brand migration project. For the first three years in the life of the company, we called ourselves Wholesale Marketer. Then, last year, because we wanted to be able to define for ourselves what our company does and what we stand for, we decided to rebrand.

To most everyone on the planet, “Wholesale Marketer� means something, and at the end of the day, we felt pigeonholed by the name. After a lot of thought, internal team discussions and more than a few disagreements, we chose “Doba�, which aside from being a small town in the southern

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The Friday Four For You To Answer

May 19 2006

In an effort to get to know the people who are reading my blog, once a month or so I’m going to pose four entrepreneurial-related questions for everyone–myself included–to answer. To get us started, here are four basic questions:

  1. What type of business are you in, and what is your role within the company?
  2. When you find that you’re getting burned out at work, what do you do to recharge?
  3. Who do you consider a role model and why?
  4. When was the last time you updated your resume?

In case you’re wondering how I’d answer these questions myself, click on the ‘comment’ link below. After reading my response, please leave one of your own.

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The Value of Business Cards

May 17 2006
The Value of Business Cards

This is my business card, and I love it!

The reason I’m telling you this is because Bob Bly, the author of The Complete Idiot’s Guide to Direct Marketing and The Copywriter’s Handbook. recently had this to say about business cards:

“…the truth is, spending any significant effort worrying or thinking about business cards … or strategizing their use … is an absolute waste of time. That’s because most people who receive your business card throw it away without a second glance.â€?


So … what should you put on your business card? And how do you get it into people’s hands so they pay attention and file it for future reference? My answer may surprise you:

1. Don’t

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